Customers most likely don’t have your phone number saved as a contact in their address book. Don’t add confusion by adding multiple CTAs or links within a text message. This keeps your marketing text clear and guides the desired behavior of your marketing contacts. Add only one call-to-action to your marketing text messages. These hours are called “quiet hours.” Curious about when you should send your mass texts within these appropriate hours? Check out this blog for Textline data and insights. The Telephone Consumer Protection Act (TCPA) governs business texting and prohibits brands from sending texts before 8 am and after 9 pm. This will help you stay in good graces and comply with text marketing rules. For example, you want to automatically unsubscribe contacts that reply with words like STOP, END, or UNSUBSCRIBE. Ensure your contacts can quickly and easily unsubscribe from text marketing messages. This requires a user to provide express consent first and confirm their subscription choice via text as an added layer of protection. Many brands using SMS marketing get a double opt-in. You can collect this opt-in by creating a form, using a checkbox at online checkout, or setting up an SMS keyword campaign. This opt-in, required by law, can be obtained digitally or in writing. This is defined as explicit permission someone grants a business to get promotional text messages. For SMS marketing, brands must get express written consent from customers. Keep these good SMS marketing etiquette rules in mind when using SMS marketing. However, you must remember some general manners and expectations when creating a text marketing strategy. With 98 percent open rates and up to 30 percent click-through rates, companies use SMS marketing to get their promotional messages seen. One of the most popular use cases for business texting is SMS marketing. Jump right to professional texting etiquette for: Remember these text message etiquette rules to keep customers happy and build better relationships. We’ll uncover essential etiquette rules for SMS marketing, customer support, B2B communication, and employee texting. In this guide, we’ll reveal the secrets to mastering professional messaging. Whether you're diving into marketing strategies or simplifying internal communication, learning the art of business texting creates meaningful connections and is critical to your long-term success. Whatever your service, whatever your product, your customers have phones, and you need to be texting them.This book is the blueprint of how to grow your business, potentially exponentially, if you follow every rule.Understanding professional texting etiquette is the key to success in the world of business communication. Sales as a profession is ever-evolving, but Text Message Selling has become paramount, and it’s here to stay.It doesn’t matter what you are selling: cars, furniture, houses, rental property, books, lumber, computers, or anything else. Your spouse, children, and grandkids will be forever financially secure because you learned the Art of Text Message Selling. Learning the Art of Text Message Selling will make you the most valuable player on the team and secure your financial future for the rest of your life. We are currently going through the biggest revolution in the sales force, since the Internet itself became an integral part of our lives.Text Message Selling is vital to your survival in sales. Synopsis: Text messaging has changed the world, and how the world communicates.
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